Chrysler Commercial in 2010 Super Bowl

Voice starts the commercial off asking viewers "What does a town that's been to hell and back know about the finer things in life?"  Then, the ad takes you on a tour of Detroit. From northbound I-75 you see manufacturing and industry. With shots of historic buildings and snow,Eminem to star this commercial, which can generate audiences’ association with the metaphor of rising again. However, audience may only get few shots of the Chrysler 200, which should be the leading character in this ad. the ad implies that it makes this city strong. Further, this ad also invites

I remember I was touched right after I saw this ad, but when I saw other ads, I think I turned my attention to other humorous ads. However, when I logged on the facebook, I found that this ad successfully creates a lot of conversations with respect to this ad. I think it is because the ad reminds people of the old glory past and has a strong emotional projection. 

I’ve never been to Detroit, and for me, Detroit is somehow like a geography noun, which I don’t have any emotional attachment with. Most information I learn about Detroit is from textbooks or TV channels, and I think I am like an outsider if this ad didn’t generate your emotional attachment.

For me, this commercial was advertising the Chrysler 200 vehicle, but the main theme of the ad was basically how great Detroit is.  The star isn't the Chrysler 200-- it's the city of Detroit. Therefore, this commercial could used as Ford or GM’s commercials, and the only thing you need to do is replace the Chrysler 200 with Ford’s Lincoln or GM’s Cadillac.

            But I really appreciate the concept of imported from Detroit, because it turns around people existing concept of luxury cars and lets views rethink that we forget how great Detroit is. The commercial reminds customers that Detroit has the ability to make the luxury cars, since after 2008 financial crisis people may only remember the large amount of government bailout.

 Anyway, the two-minute long Imported from Detroit Super Bowl ad for Chrysler seems to have done exactly what commercials are supposed to do — generate a lot of attention, and most of it is good.